L’OREAL PROFESSIONEL SOCIALS + E-COMMERCE
L'Oréal Professional has been making waves in India, and I've had the privilege of playing a key role in their journey. As a strategist, I've had the opportunity to work on impactful campaigns and product launches that have reshaped the beauty industry in the country. L'Oréal Professional's commitment to innovation, quality, and enhancing the salon experience has allowed us to create groundbreaking strategies that resonate with Indian consumers.
Service
Art Direction: Digital + Print
Client
L’Oréal Professionnel
Year
2023
25 YEARS OF THEIR JOURNEY IN INDIA
L'Oréal Professional's 25-year journey in the Indian market is a testament to their relentless pursuit of excellence. Over the years, they've pioneered the transformation of the beauty industry, setting new standards for quality and innovation. Their unwavering commitment to professionals and consumers alike has revolutionised the sector, introducing cutting-edge products and techniques that have redefined beauty and grooming in India.
E-COMMERCE CAMPAIGN KEY VISUALS
L'Oréal Professionnel's 'Travel Edit' campaign, a comprehensive 360-degree endeavor, provided me with a unique opportunity to shape its identity.
As part of this initiative, I had the privilege to design logo units, craft engaging e-commerce banners for platforms like Nykaa, Amazon, and Myntra, as well as create captivating print collateral such as tote bags and PR kits for influencer activations.
This multifaceted campaign allowed us to seamlessly blend creativity with strategy, leaving a mark at every touchpoint of the consumer journey.
TRANSFORMING BEAUTY TECH:
THE E-COMMERCE ENGAGEMENT KIT
Created a digital kit for various e-commerce platforms, including Amazon, Nykaa, and Flipkart, to enhance brand presence and engage the audience effectively. This kit featured posts and stories that revolved around our core product ranges, including Metal DX, Scalp Advanced (featuring Serioxyl and Aminexil), and Absolut Repair.
The challenge was to showcase the BEAUTY TECH aspect of the brand while adhering to the brand's guidelines. For stories and post , interactive quiz formats were developed, focusing on ingredients, concerns, and regime building.
DISCOVER BEAUTY REDEFINED: EXPLORE OUR RANGE OF PRODUCTS
A+ pages for L'Oréal Professionnel's various product ranges on platforms like Tira, Nykaa and Amazon serve as a dynamic window into the world of beauty. These pages allow consumers to dive deep into product descriptions, offering not just words, but immersive images and engaging infographics that unveil the true essence of our offerings.
A+ pages are the bridge between our brand and our valued customers, ensuring they get the best beauty experience every time.
