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REDKEN - PITCH (Copyrighted to BBH)
Redken entrusted us with the mission of establishing its identity as a premium professional haircare brand—powered by science, driven by transformation, and prescribed by experts. Our role involved crafting a comprehensive brand strategy and designing innovative digital activation plans that seamlessly aligned with the brief. From defining the brand narrative to creating engaging visuals and strategic online campaigns, we ensured every element highlighted Redken’s expertise and transformative approach to haircare.
Service
Brand Strategy
Client
REDKEN
Year
2023
THE CATEGORY OVERVIEW
NARROWING ON THE TARGET AUDIENCE
BRAND IDEAS & WAY FORWARD
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