RE-BRANDING LUDO
In the early twentieth century, physics underwent a period of rapid transformation, and today, biology is experiencing a similar evolution. Recognizing the importance of accessible and engaging learning, this concept aims to create a set of interactive board games that simplify complex scientific theories, making them enjoyable and easy to understand.
Service
Game Design
Client
Funschool
Year
2017
CHALLENGES TO LOOK AT
What are the some difficulties your child faces while studying biology?
What are the main challenges you find it difficult between the kids?
Does your child have access to the internet at home, school & tuitions?
What additional learning tools do children respond most in class to?
Would you prefer having any additional learning tool to the curriculum?
COLLECTING OF THE DATA
The second stage of the dissertation focused on gathering critical information through interviews, surveys, and questionnaires. Three distinct sets of questionnaires were designed, tailored for parents, teachers, and students. This approach aimed to collect diverse perspectives and gain insights into the gaps and challenges within the current education system. The collected data served as a foundation for identifying key areas of improvement and refining the proposed solution to address these issues effectively.
TARGET AUDIENCE + PROCESS WORK + FINAL TOPICS OF IDEATION
AGE GROUP : 12 - 14 YEARS
ACADEMIC AGE: 7TH - 9TH GRADE
PURPOSE: INTEREST // EDUCATIONAL // AWARENESS
After extensive reflection and analysis of the formal education system in India, it was concluded that learning must extend beyond the confines of the classroom to hold true relevance. Bridging the gap between theoretical knowledge and its practical application in the real world is essential. This connection transforms rote memorization into meaningful, lifelong learning.
PROCESS WORK
ROUGH SKETCH
BOARD GAME INSPIRATION
The focus of the project was exclusively on biology. Through extensive surveys, it became evident that many children in the target group lacked access to tuitions, internet resources, or expensive guidebooks. This realization directed efforts toward simplifying biology using existing games. Within biology, the topic of the Animal Kingdom emerged as particularly challenging due to its hierarchical structure and complex pronunciations, requiring special attention in the design process.
SURVEY RESULT
Memorizing the Hierarchy
Big name & pronunciation problem
Too many category and sub section
HUMAN BODY
POLLUTION
DISEASES & REMEDIES
FOOD & NUTRITION
ANIMAL CLASSIFICATION
SWOT ANALYSIS
It's interactive
It's innovative
It's competitive
STRENGTH
It takes bit long to play
WEAKNESS
It takes a bit long to explain how it works
It may appeal to like minded people
Find a unique market niche
OPPORTUNITY
Will appeal to the media
Would work in overseas
THREATS
One may not have the personal commitment to see it through
Insufficient knowledge of board games may lead to mistakes
NEED FOR THE PRODUCT
Field studies involved engaging with the target audience and their surrounding community through interviews and discussions, gathering valuable insights relevant to the project.
GAME MISSION
Designing a game that combines interactive and fun elements while preserving its core educational value.
VISION OF THE PROJECT
To enhance interest in the subject, addressing the challenges of traditional books that often emphasize heavy learning and memorization.
PROTOTYPES
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GAME BOARD // PLAY BOOK // HURDLE CARDS // PAWNS