WOMAN'S DAY

Brand perception is expected to evolve. with our commitment to diversity and acceptance becoming a hallmark of our identity. The beauty category dynamics, influenced by our initiatives, may witness a shift towards greater recognition and representation of transwoman.

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From a customer perspective, we aim to foster a sense of empowerment and belonging among transwomen. By providing beauty solutions that authentically cater to their needs we aspire to contribute to their self-esteem and confidence.

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Strategically our brand will monitor key performance indicators related to brand sentiment product sales and customer engagement. This data-driven approach allows us to adapt and refine our strategies as needed, ensuring sustained progress towards our vision of a beauty industry that celebrates the diverse beauty of all individuals.