PRIVE ACTIVATION 

Nykaa Privé is not just a loyalty program; it's a dynamic and engaging platform that empowers customers to unlock exclusive benefits, discounts, and personalized experiences. The potential barriers to recruitment include a lack of awareness, potential misconceptions about the accessibility of the tiers, and a need for clarity on the exclusive benefits. The campaign aims to address these barriers by highlighting the ease of joining, and showcasing the tangible and exciting rewards that come with each tier.